![]() ![]() After the fall of the Russian Empire, these lands became part of the Ukrainian Soviet Socialist Republic. Historically, the term refers to the predominantly Russian-speaking regions north of the Black Sea that formed the “Novorossiya” governorate under Catherine II. Vladimir Putin himself has repeatedly hinted at seeing a future for eastern and southern Ukraine under the Novorossiya banner. The myth of Novorossiya is seen by some as a powerful motivator for Russia’s years-long meddling in Ukrainian affairs. This failure is a bellwether for the ineffectiveness of Russian propaganda: not only has Russia failed to convince Russian-speaking Ukrainians that they are the victims of “genocide” and that “fascists” control the Kyiv government, it also completely neglected to provide a convincing alternative to Ukrainian nationhood. As an ideological project, it has failed to take hold in the minds of those living on its supposed territories in eastern and southern Ukraine, and was abandoned by Russia and the authorities of the “People’s Republics” of Donetsk and Luhansk as soon as it became politically inconvenient. In reality, there never was a Novorossiya. Since 2014, Putin, the Kremlin’s propaganda strategists, and insurgents in the “People’s Republics” of Donetsk and Luhansk repeatedly referred to “Novorossiya” as one of the justifications for Russia’s invasion. The term, which means “New Russia”, is meant to conjure up feelings of a restored Russian empire and righting the historical “wrong” of assigning Russian lands under Ukrainian jurisdiction. This effort has failed to build support for Russia among Russian-speaking Ukrainians, especially in Donbas.Ī key example is the myth of “Novorossiya”. Russia's years-long information war was instrumental in informing Putin's decision to invade Ukraine.
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